Journal
Notes from the studio.
Product
How we run discovery without a theatre of sticky notes
Talk to the people who do the work. Watch the ugly tools. Write down the constraints. Then decide.
Engineering
Performance is a product decision
Core Web Vitals are not a Lighthouse score. They are whether a broker waits or opens a competitor tab.
Product
The first ninety days of a SaaS you actually intend to sell
Auth, tenancy, billing, and an admin are not phase two. They are how you discover whether you have a product.
Engineering
Stop designing pages. Start designing systems of record.
A website is not a stack of sections. It is a contract between operations, customers, and the people who have to change it on a Tuesday.