Stop designing pages. Start designing systems of record.
A website is not a stack of sections. It is a contract between operations, customers, and the people who have to change it on a Tuesday.
Maya Ellison · 6 min
Most rebuilds fail because they start with a homepage. We start with the objects the business already argues about: jobs, policies, SKUs, tenants.
What changes
When those objects are modelled, pages become cheap. When they are not, every new page is a negotiation.