Retail / Kitefield
Kitefield Commerce
A headless storefront and merchandising admin for a brand expanding into three markets.
Custom storefront performance with a merch calendar and localisation that marketing could actually run.
Challenge
Theme debt and a catalogue model that lied about variants.
Solution
New product model, new storefront, merch tools that match how the team already worked.
Results
What changed.
1.4s
LCP
+18%
Conversion